Sunday, September 30, 2007
Brought you to the KFC introduction
KFC - It's finger lickin' good!
KFC, also known as Kentucky Fried Chicken, is a food chain based in Louisville, Kentucky, known mainly for its fried chicken. Since 2002 KFC has been a wholly owned subsidiary of Yun! Brands, Inc.
The company was founded by Colonel Harland Sanders in 1952, with the abbreviated form of its name adopted in 1991. Starting in April 2007, the company began using its original appellation of Kentucky Fried Chicken again for its signage, packaging and advertisements in the United States as part of a new corporate re-branding program; newer and remodeled restaurants will have the new logo and name while older stores will continue to use the 1991 signage. Additionally, the company continues to use the abbreviation KFC freely in its advertising. Internationally the company is still known as KFC.
The popularity and novelty of KFC has led to the general formula of the fried chicken fast-food restaurant being copied by restaurant owners worldwide.
KFC formerly used partially hydrogenated oil in its fried foods. This oil contains relatively high levels of trans fat, which increases the risk of heart disease. The Center for Science in the Public Interest (CSPI) filed a court case against KFC, with the aim of making it use other types of oils or make sure customers know about trans fat content immediately before they buy food.
In October 2006, KFC announced that it would begin frying its chicken in trans fat-free oil. This would also apply to their potato wedges and other fried foods, however, the biscuits, macaroni and cheese, and mashed potatoes would still contain trans fat. Trans fat-free soybean oil was introduced in all KFC restaurants in the US by 30 April 2007. CSPI announced that it would immediately drop its lawsuit against KFC and was hopeful that this would create a ripple effect on other restaurants or fast food chains that prepare food rich in trans fat. "If KFC, which deep-fries almost everything, can get the artificial trans fat out of its frying oil, anyone can," CSPI Executive Director Michael Jacobson said in a statement.
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